Client-facing and commercial roles
[Role] at Aqualogic, a Sustec company. Helping water companies reduce waste, improve performance and strengthen resilience through integrated demand management.
160 / 220 characters
LinkedIn guidance
LinkedIn guidance.
How the Aqualogic team should set up personal LinkedIn profiles, what headline to use, what banner to upload, and how to tag the company page. Plus the approved treatment for the Aqualogic LinkedIn company page itself.
Setting up your personal profile
- Profile photo. A clear, well-lit headshot. It does not need to be a formal studio shot, but it should look like you in a working context.
- Banner. Use one of the approved Aqualogic banners below (1584×396 px). Do not crop another image or use a personal photo.
- Professional headline. See the samples below. Lead with your role and Aqualogic, not with “I work...”.
- Experience. Make sure your current role at Aqualogic is linked to the Aqualogic company page, not typed as plain text.
- Activity. Reshare Aqualogic posts with a personal comment where it adds something. Tag the Aqualogic company page when posting Aqualogic-related work.
Professional headline samples
LinkedIn caps the professional headline at 220 characters. Use these as a starting point, then adapt to your role. The tone should feel clear, confident, practical and human, the same tone Aqualogic uses everywhere else.
Field, delivery and technical roles
[Role] at Aqualogic, a Sustec company. Practical field delivery across the UK water network. Intelligent water conservation, from source to tap.
144 / 220 characters
Leadership and senior roles
[Role] at Aqualogic, a Sustec company. Driving integrated water conservation and demand management for UK water companies. Practical delivery, real outcomes.
157 / 220 characters
Operations, data and technology
[Role] at Aqualogic, a Sustec company. Network, customer-side, data and technology in one connected approach to water conservation and demand management.
153 / 220 characters
The personal bio (the “About” section on your LinkedIn profile) is yours to write. It should still sound like Aqualogic, but specific guidance on personal bios is outside the scope of this portal.
Tagging guidance
- When mentioning Aqualogic in a post, tag the Aqualogic company page (LinkedIn will autocomplete it). Do not type “Aqualogic” as plain text.
- For sector posts (e.g. AMP8 commentary, water efficiency news), tag relevant sector bodies and water companies sparingly — only where you have a genuine connection or substantive comment.
- Do not tag company pages to chase impressions. The tone should match the brand: confident, not noisy.
The Aqualogic LinkedIn page is here: https://www.linkedin.com/company/aqualogic-wc-ltd/
Banner downloads
Approved Aqualogic banner artwork for LinkedIn (personal and company), email headers and the endorsement bar. The two LinkedIn banners are at the top.
LinkedIn personal banner
For individual LinkedIn profiles. 1584×396 px.
- Format
- png
- Size
- 404.5 KB
- Filename
- aqualogic-linkedin-personal-banner.png
LinkedIn company banner
For the Aqualogic LinkedIn company page. 1128×191 px.
- Format
- png
- Size
- 175.5 KB
- Filename
- aqualogic-linkedin-company-banner.png
Email header strip
For the top of email newsletters and signatures. 1200×300 px.
- Format
- png
- Size
- 247.3 KB
- Filename
- aqualogic-email-header-1200x300.png
Endorsement bar
Narrow strip for use as a footer or endorsement bar. 1920×220 px.
- Format
- png
- Size
- 163.5 KB
- Filename
- aqualogic-endorsement-bar-1920x220.png
Company avatar (square)
The square icon used on the Aqualogic LinkedIn company page and other social profile pictures. 400×400 px. Use the reversed (on Ink) version as the default; the on-white version is available for lighter contexts.
Aqualogic Linkedin Avatar On Ink
Reversed avatar. White mark on Ink. Use as the default LinkedIn avatar.
- Format
- png
- Size
- 13.1 KB
- Filename
- aqualogic-linkedin-avatar-on-ink.png
Aqualogic Linkedin Avatar On White
Aqua Cyan mark on white. Use for lighter contexts.
- Format
- png
- Size
- 13 KB
- Filename
- aqualogic-linkedin-avatar-on-white.png
Example social posts
Finished post artwork that demonstrates how the brand applies across social. Use these as reference for tone, hierarchy and layout, or click any thumbnail to open at full size. New examples appear here automatically as they’re added.
Company page treatment
Aqualogic LinkedIn page
Approved copy for the Aqualogic LinkedIn company page. This is the page personal profiles should be linked to and tagged. It refers to Aqualogic as a Sustec company, consistent with the brand architecture.
TAGLINE
Intelligent water conservation. Integrated demand management. A Sustec company.
79 / 120 characters
ABOUT / BIO COPY
Aqualogic is an integrated water conservation and demand management business, helping water companies reduce waste, improve performance and strengthen long-term resilience through connected network, customer and field-based delivery. We work across the water journey, from source to tap, combining network expertise, customer-side delivery, data, technology and practical field capability. With more than two decades of sector experience and roots that go back to Flow Control in 1979, Aqualogic operates today as a growing UK business: large enough to compete seriously, agile enough to react faster than larger competitors, and trusted for delivery. Aqualogic is a Sustec company. Sustec is the group brand behind a growing portfolio of operating businesses across water and sustainability sectors. Get in touch about leakage detection, demand management, customer-side delivery, network support, data and technology, and water efficiency programmes.
955 / 2000 characters
For the company page banner, use the same approved 1584×396 px banner supplied above. LinkedIn applies the same dimensions for company and personal banners.