Lockup logo
Symbol + wordmark together. Use this as the default in nearly all applications.
Aqualogic / Visuals / Logo
Logo.
The Aqualogic logo is the primary mark of the business. It comes in a lockup form (symbol + wordmark) and a logo mark form (symbol only). Use it with consistent clearspace and adequate contrast.
Lockup and mark
Logo mark
Symbol only. Use where space is constrained or where the brand is already established in context (social avatars, favicons, branded merchandise).
Reverse on dark
For placement on Ink or Black backgrounds.
Clearspace
Ensure the logo is never placed too close to the edge of a document or to other elements. The X factor is measured using the width of the letter “u” from the logo and must be applied to all four sides. For the logo mark, half of the symbol defines the X factor.
Minimum size
Below the minimum size the wordmark loses legibility and the mark can blur on screen.
- Lockup, digital
- 120 px wide
- Lockup, print
- 30 mm wide
- Mark, digital
- 24 px wide
- Mark, print
- 8 mm wide
For favicons and very small app icons the mark may be used down to 16 px.